Websites & Online Stores

A website that shows customers why to choose you.

Clear websites and online stores that explain what you do and make the next step easy to find.

Start a conversation See how we think
The Linden Family Clinic concept demo: the headline Good care, without the wait, with Book an appointment and Call buttons beside a photograph of a consultation.
  1. 01What the clinic offers, in one line.
  2. 02Book or call, side by side.
Linden Family Clinic · concept demo for a fictional business

Sound familiar?

What you notice, and what your visitor is quietly thinking.

  1. 01

    People visit, but they don’t know what to do next.

    Your visitor“I’m not sure this is for me.”

  2. 02

    Our site doesn’t reflect the business we have today.

    Your visitor“Are they still doing this?”

  3. 03

    Making a small update takes too much time.

    Your visitor“Is this information still right?”

What we design for.

Three decisions that make a visitor more likely to get in touch, shown in working concept demos.

  1. 01

    Make the next step obvious

    Someone with a leak wants a price and a time, not a phone tree. Wexley’s booking form shows a fixed price as each choice is made and checks the postcode before anything is sent.

    Try the booking form
    Wexley’s booking form: job type, how soon, day and time window and postcode, beside a fixed price of £95.
    1. 01The fixed price updates with every choice.
    2. 02The postcode is checked before the request goes.
    Wexley Plumbing & Heating · concept demo, nothing is sent
  2. 02

    Let the work explain itself

    An architect’s strongest argument is the drawing. Holm’s featured project switches between plan, elevation and section without leaving the page.

    Explore the drawings
    Holm Architects’ featured project, Coldharbour House, with Plan, Elevation and Section tabs above a plan drawing.
    1. 01Plan, elevation and section, one click apart.
    Holm Architects · concept demo
  3. 03

    Built for the phone in their hand

    Each page is designed for a small screen as carefully as a large one, so the main action stays easy to reach with one thumb.

    Open any demo on your phone
    The Linden concept demo on a phone.
    The Fennick concept demo on a phone.
    The Halde concept demo on a phone.
    Concept demos for fictional businesses, captured at 390 px wide.

Online stores

A store that’s easy to browse and simple to buy from.

Make products easy to browse, compare and buy on phones and desktops.

  • Choosing a size or colour updates the photo and the price before anything is added.
  • Delivery and returns are stated beside the button, not discovered at checkout.
  • The bag remembers what was chosen, on the next visit too.
Explore online stores Try the Halde demo
The Halde concept store’s product page for a linen sofa, with colour swatches, 2-seater and 3-seater options, Add to bag for £1,950, and delivery and returns details.
  1. 01Size changes the price before it’s added.
  2. 02Delivery and returns, before the bag.
Halde · concept store, simulated checkout, no payment taken

Not a template.

Every site starts from the business it serves. Six of our seventeen concept demos:

Browse all 17 concept demos

How a website project runs.

Four stages, and what each of us brings to them.

  1. 01

    Discover

    You bring
    Your current site, your main services and the one action you want visitors to take.
    We deliver
    An agreed page plan and scope.
  2. 02

    Design

    You bring
    Feedback, plus any photography and copy you already have.
    We deliver
    Page designs to review on your own screens before anything is built.
  3. 03

    Build

    You bring
    Content, and access to the tools the site needs to connect to.
    We deliver
    A fast, accessible site connected to those tools.
  4. 04

    Launch

    You bring
    Final sign-off.
    We deliver
    Launch, redirects where needed, and a handover so your team can make updates.

What affects the price: the number of pages, the content you’d like help with and the tools the site connects to. We agree the scope before work starts.

Questions owners ask.

Can we redesign an existing website?

Yes. We start by looking at the pages and content you want to keep, then discuss redirects and migration if needed.

Can you help us organise the content?

We can plan what each page needs to explain. Writing, photography and content migration are scoped separately where needed.

What affects the price?

Page count, content needs and connections to other tools all affect the quote. We agree the scope before work starts.

Can we sell products online?

Yes. Catalogue, payments and delivery requirements are part of the online store scope.

Your next website starts with a conversation.

Tell us about your business, what’s working and what you’d like to improve. We’ll help you figure out the next step.

Start a conversation