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Growth studio for start-ups — Bristol & remote

From first users to Series A.

Rally is a small senior team that plugs into early-stage start-ups. We find the message, prove the channels and hand you a growth engine your own team can run.

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Experiment log · Larder, a stock-tracking app for independent cafés (fictional)

  1. #21 · Week 12Lost

    Instagram ads to café owners

    Cheap clicks, almost no one activated. Paused.

  2. #22 · Week 13Won

    Coffee-roaster newsletter swap

    Best single week so far: 96 sign-ups.

  3. #23 · Week 14Won

    Free stock-take template

    41 sign-ups at £11 each. Keep, and run it every week.

Where are you now?

Pick a stage to see what we focus on, what it costs — and what it changed for Larder, a start-up we follow from first users to Series A.

The runway, to scale · 42 weeks with Larder, a stock-tracking app for independent cafés

Seed: Turn early traction into a repeatable channel. 3 months, From £6k / month.

What Rally does · Seed

Turn early traction into a repeatable channel.

Two channels proven, an experiment cadence and clean analytics.

  • Channel experiments (paid, content, partnerships)
  • Conversion work on site & onboarding
  • Analytics and attribution set-up
  • Weekly growth meeting
Typical length
3 months
Budget
From £6k / month

Case file · Larder · illustrative

“Which channel can we run again every single week?”

  • WonFree stock-take template, sent by email41 sign-ups a week at £11 each — the first repeatable channel.
  • WonOnboarding that imports till receiptsActivation up from 22% to 38% of new sign-ups.
  • LostInstagram ads to café ownersCheap clicks, poor activation. Budget moved to the template.
Funnel at the end of seed
  1. Visitors18,000
  2. Sign-ups1,450
  3. Activated550
  4. Paying160

What we do

Four disciplines. We bring in whichever ones your stage needs.

  1. 01

    Positioning

    Interviews, competitor maps and a one-line story your whole team can repeat.

  2. 02

    Launch

    Sites, launch pages and announcement plans built in days, not quarters.

  3. 03

    Paid growth

    Small, fast tests across search and social before any budget is scaled.

  4. 04

    Product-led growth

    Onboarding, activation and referral loops that make the product sell itself.

One experiment, every week

Our weekly sprint. Then we do it again — with what we just learned.

Experiment #23 Free stock-take template

  1. Mon

    Research

    Read the numbers and talk to two customers.

    Mon · Experiment #23Sign-ups flat from Instagram. Two café owners say the hardest part is the first stock count.

  2. Tue

    Bet

    Pick one hypothesis with a clear success metric.

  3. Wed

    Build

    Make the page, ad or email — small and shippable.

  4. Thu

    Ship

    Launch it to real traffic, with tracking checked.

  5. Fri

    Learn

    Write down the result and what changes next week.

The people you’ll work with

No account managers. You talk to the person doing the work.

  • Maya Brennan

    Founder & strategy

    Previously led growth at two B2B start-ups

  • Jonah Reid

    Paid acquisition

    Has managed seven-figure ad budgets

  • Sofia Alves

    Product & lifecycle

    Onboarding and retention specialist

  • Theo Grant

    Design & build

    Ships landing pages in a day